TODD PIERCE

Biography

ARTIST'S STATEMENT

I am inspired by Andy Warhol, who taught us through his silk-screened images of Campbell Soup cans back in 1962, that objects of our popular culture can be interpreted as "art" if we open our eyes and minds. Warhol's work certainly captured Americana and I am attempting to capture today's global popular culture through iconography...after all, a picture is worth a thousand words!

In 1996 I authored The International Pictograms Standard, a book about international symbols- from their historical beginnings to current worldwide use in helping to communicate simple as well as complex messages. Pictograms are used everwhere in our contemporary culture; on maps and signs, right in your hand on your iPhone....and even posted next to a restroom door! When viewed out of their intended context (much like Warhol's Campbell Soup cans), I find that pictograms come alive - conveying much more (or less!) if we simply open our eyes and minds. And more. My hope is to bridge language and age barriers through my work, opening a broader understanding as to what is art?

 

Pictogram Panels: all works are 27" x 27" x 1.75" paint on metal wall sculpture. Edition size (12) each design.

Breaking News! ICONIC, my latest series is now available - a tribute to Warhol's ten Marilyn Monroe works!

Now available! original works of paint on metal, 46" x 46" x 4" and internally illuminated!

Also available signed & framed stickers - the perfect holiday gift item!

email for pricing: pictoform@gmail.com

 

PROFESSIONAL EXPERIENCE

2014 celebrates my 30th year as owner of my graphic design studio - PICTOFORM. I have been recognized as a leader in the field of graphic design as well as the parking and transportation industry, having previously been named by Graphic Design: USA as one of the top 50 designers in North America and speaking at over 50 conferences and events. I was once named one of Oregon's "Forty under 40" community leaders and over the years I have taught design at Portland's Lewis & Clark College and New York's Parsons School of Design.

I have designed brand identities for many companies large and small and redesigned the New York City Subway System sign program in the early 1980's. I have designed the brand identity and signage programs for several municipal and university parking operations and am an expert at wayfinding and signage having recently completed the design of my 150th parking facility. Parking and Transportation clients have included the Cities of Albany, NY, Anchorage, AK, Boise, ID, Boulder, CO, Lincoln, NE, Napa, CA, Omaha, NE, Portland, OR, San Francisco, CA, Seattle, WA, Stockton, CA, Westport, WA and several major universities. I was a member of the team that designed the pedestrian wayfinding signage for the City of Vancouver for the 2010 Winter Olympic Games and I designed parking-related signage for the Olympic Speed Skating Oval facility as well as for the parking facilities at Vancouver International Airport (YVR).

In 1995 I embarked upon a worldwide study of international symbols. The results included the publishing of my book, The International Pictograms Standard, the design of pictograms for the 2002 World Cup (S. Korea/Japan), adaptation and adoption of my work by the Government of South Korea as their country's official Pictograms Standard, and the City of Portland, Oregon, through City Resolution, became the first City in America to formerly adopt The International Pictograms Standard as its official standard - making Portland the first City in America to embrace a standard set of symbols to assist visitors and residents alike better communicate within the urban environment!

This site is devoted to my passion for art and communication. As an artist my hope is to embrace our global pop culture by creating imagery in ways that all can understand and enjoy no matter one's nationality, language or age.

 

Todd

 

 

 

Contact
Subject:
Your email:
Message: